Adam Levine and Behati Prinsloo Reveal New Pink-Tinted Tequila Brand on Instagram (But Are You Man Enough to Drink It?)

It’s been a minute since a celebrity announced the launch of a tequila brand. But of any famous person – make that people – to expand into the spirits industry, we never expected to see liquor made by Adam Levine and his wife, Behati Prinsloo.

But the Maroon 5 frontman and his model spouse have been busy doing more than making babies. Apparently, they’ve been working on Calirosa, a tequila made in Mexico and aged in California red wine barrels.

What makes Calirosa stand out on the already saturated celebrity spirits market? Its hue. The booze is a delicate, dainty shade of pink.

 

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A post shared by Adam Levine (@adamlevine)

“Adam and I love Mexico and first tried a pink tequila when we were in there three or four years ago. We were blown away. I had never heard of tequila being aged in red wine barrels so I was thinking, ‘This is crazy! Do they dye it?’ ” Prinsloo told People.

No, they don’t dye it, but aging the tequila in red wine barrels does imbue the alcohol with fruity flavors and a blush color.

The couple, who married in Los Cabos, Mexico, in 2014, are co-founders in the company. They were involved in every step of the process, from the label design to the tequila taste to the distillery choice.

 

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A post shared by Behati Prinsloo Levine (@behatiprinsloo)

The tequila company is the first time the couple has collaborated professionally (outside of his band’s music videos).

“Adam and I have never done anything like this together. He was on The Voice for so long and I was working with Victoria’s Secret and then we had kids,” Prinsloo told People. “Right now, this is my third baby.”

Calirosa has two bottles currently on the market: a 30-day aged Rosa Blanco and an 18-month aged Añejo. Look for an Extra Añejo – which is still aging – coming soon.

We’re certainly intrigued by the concept of a pink tequila and wonder what it tastes like. We’re just not sure we’re man enough to drink it in public yet…

Cover Photo: @calirosa (Instagram)

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